Quebec City, September 8, 2016 – This week, the St. Lawrence Development Council (SODES) is launching a new operation in the context of its marine industry promotional campaign Brought to you by ship – My river, my provider! in the form of a postering offensive targeting the general public.
The new visuals developed for this operation represent everyday items such as clothing, sports equipment, drinks and fruit, which many people do not know are brought to us from abroad by ship. These images will be shown in September and October on Facebook and on display panels in restaurant restrooms, store fitting rooms and university campuses across Québec. At the same time, a publicity video will run on Télé-Québec (TV network, website and mobile app) for maximum visibility and to reach as many of the campaign’s target groups as possible.
3rd postering operation
This is SODES marine industry promotional campaign’s 3rd postering operation, following highway billboards in high-traffic areas in Québec City and Montréal in fall 2014 and posters on public transit corporation buses in Québec City, Trois-Rivières and Saguenay in spring 2015.
A website dedicated to promoting maritime transport, www.livreparnavire.com, will be launched at the same time as the 3rd poster campaign. This new communications tool will enable Quebeckers to learn more about shipping and trace the voyage everyday products make from elsewhere in the world to us.
The campaign Brought to you by ship – My river, my provider! is coordinated by SODES and seeks to make the Québec public aware of the important role the marine industry plays in all of our lives. It reminds us that 90% of the goods we use regularly are transported to us by ship.
The St. Lawrence Economic Development Council (SODES) plays a key role in economic activity linked to the St. Lawrence River. It acts as the spokesbody for the maritime community by representing its interests and projects in all forums and to all authorities where the River’s economic future is involved. With its many members from all walks of life, SODES works to develop the St. Lawrence in keeping with sustainable development principles. www.st-laurent.org.
Source: St. Lawrence Economic Development (SODES)
Information and interviews:
Ariane Charette – Communications Coordinator
Phone: 418-648-4572, ext. 201