Protect and promote the economic interests of the St. Lawrence maritime community from a sustainable development perspective
Marine industry promotional campaign
Fully funded by St. Lawrence Economic Development Council (SODES) member organizations, the marine industry promotional campaign Brought to you by ship – My river, my provider! is a three-year venture launched in October 2014 to make Quebeckers aware of the important role the marine industry plays in our daily lives. Cars, bicycles, cell phones, bottles of wine…the majority of the products around us are delivered via maritime transport. The promotional campaign Brought to you by ship – My river, my provider! reminds the general public of this often little-known fact.
The campaign was developed following a survey on Quebeckers’ perception of the marine industry, conducted in November 2013 by the firm Léger, mandated by SODES. The survey results showed that Quebeckers know very little about the marine industry, although 83% consider it a sector of importance for the Québec economy without knowing exactly how maritime activity affects their everyday lives.
Joining the campaign
As a SODES member or partner, you are strongly encouraged to join the campaign Brought to you by ship – My river, my provider! by using and disseminating the communications tools developed to date. By participating in the promotional campaign this way, the marine industry as a whole will benefit from greater visibility. In fact, relaying a common message in SODES member organizations’ respective networks on an ongoing basis will make it possible to increase the impact of Brought to you by ship – My river, my provider!.
We therefore invite you to read the Brought to you by ship toolkit. This document presents the main web-based and print communications tools of the Brought to you by ship – My river, my provider! promotional campaign and gives examples of their use.